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Connect People with Purpose
Design Advertisement and Branding - Available in Japanese and English
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Corporate Branding
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Product Branding
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Establishment of New Brand Identity
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Providing analogue and digital tools with a firm understanding of your brand's core
If you would like to see more of my portfolio of work, please feel free to let me know. contact
I have over 15 years of experience in design, helping local enterprises as well as global ones.
I strongly believe the importance of listening to your story and formulating a solid purpose on your projects.
In any county, people are accepting new visions or ways of thinking day by day and also protecting indigenous cultures, sometimes unconsciously.
As one of skilled locals I have observed the trends and could insert the insights into your brand narrative properly.
I will help you find common ground between your purpose and future customers.
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For Japanese companies wanting to export your services to the global market
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For Firms wanting to expand into Japan
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Contact Me
Design, Direction, Marketing
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Advertising agency in Tokyo
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Publisher in Bangkok
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Design studio in Tokyo
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Freelancer since 2016
Reiko Yoshida
Lives along the Keio Line in Tokyo.
You can contact me in English via mail, texts, or zoom.
The rational behind my logo design
It is said that the ancestor of whales was four-legged creatures that once had lived on land.The evolution was not only "from sea to land," but also the complete opposite vector. This was a real surprise to me.
We could imagine that the dog-like animal chose the seashore and had slowly transformed (sometimes awkwardly) and finally swam out into the big ocean, instead of fighting more fiercely on land.
Believing in an unseen perspective and steering in a different direction from the ongoing norms might be necessary in our community and design.
Taking a cue from the evolution of whales, I use the ancient Japanese sound for female whales, "dafu," for my logo.